Online dating was once considered a taboo because couples used to meet in real life. But nowadays, the number of couples meeting online has been doubled in the last decade to about 1-in-5 as more and more people are “matching” online. The chart below is from the “How Couple Meet and Stay Together” survey by Stanford University. In this chart, you can see a significant shift in the way couples meet others and demonstrate how our changing communication habits are driving massive growth in the online dating market. The rise of online dating in the last decade goes hand in hand with the rise of dating apps.
Tinder globally popularized app-based matchmaking when it launched on iPhones in 2012, and later on Android in 2013. Unlike traditional dating websites, which required lengthy profiles and complicated profile searches, Tinder gamified online dating with quick account setups and its “swipe-right-to-like” approach. Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide.
It might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group: Match Group. Match Group strategy is to aggressively buy up major players in the market. Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller. They own popular online dating services like OkCupid, Planty of Fish, Hinge and has bought out international competitors like Meetic in Europe and Eureka in Japan.
Despite Match Group’s dominant efforts, there are still two competitors that remain out of reach: Bumble and Facebook who is rolling out his own dating service.
The Rise of Online Dating And The Company That Dominates the Market.
Shifts in How Couples Meet, Online Takes The Top
How Couples Meet And Stay Together in 2017